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Sales And Marketing Software > MarketForce!
MarketForce!
Our Aims
MarketForce! is conceived as a marketing tool with
maximised flexibility:
- to analyse databases, providing useful marketing feedback based on existing customer, sales and campaign records.
- to produce:
- targeted mailing lists
- mail merge source files
from subsets of archived and current data.
- to be 'plugged in' to existing data.
- to import data from more complex sources for analysis and list production as above.
Functions And Tools
MarketForce! :
- imports existing data to a customised Access database. De-duping of customer records can take place as the import process is running.
- allows the user to configure queries dynamically.
- can select customers by residential location (post code, region, country), and by number, value and timeframe of purchases.
- can analyse sales by single product, by customised ranges of products or by pre-configured product types. Customer payment modes can also be analysed if a relevant data field is available.
- can track campaign effectiveness, comparing post-promotion sales data with campaign participation information.
- can evaluate customer take-up from different advertising media and other promotional strategies.
- produces reports using Microsoft Excel. It can also be customised on request to export data for reporting in other packages, for example: Crystal Reports and ActiveReports.
The MarketForce! Environment
MarketForce! :
- is Windows-based.
- is designed in the first instance to work with Microsoft database environments (Access and SQL Server).
- uses ODBC drivers to retrieve and process data stored in most other commonly used database systems and data formats, e.g. dBase, FoxPro, Paradox, Access, Oracle, SQL Server and XML.
Support
MarketForce! :
- is fully supported by experienced staff.
- an be tailored to specific requirements.
MarketForce! In More Detail
<Sales And Marketing Software>
Direct Debit Transaction Management
CustomerBase
>MarketForce!<
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